Airbnb type of marketplace for booking campings, bungalows and experiences

Custom design and development of a web platform marketplace with booking process, user portal and API integrations

Client

Karavani

Services

Web development

Software Development

API integration

Automation

Product Strategy

Time frame

12 weeks

Overview

Karavani.bg is a recent startup marketplace that focuses on outdoor activities and campings. The founder of the company has reached out to us in order to help him move from validated idea to scalable platform.

The first time he came to us we went through out the problems we are trying to solve and define the project scope. At that time, there there was only a website built with Wordpress and all the back-end processes were manual work of his team. The website could not allow further integrations in Wordpress which meant there was no options to scale. The website was outdated, broken and did not perform very well. And for the internal team, all the bookings, reservations and updates were done manual in Excel sheets.

The founder started looking for startup investors and it was time to move to a scalable solution that can grow fast and reach other potential markets. We started first with several discovery sessions to find out the main features we would have to include in the platform and map out the database architecture with user journeys. We divided the platform into 3 stages, starting with the most essential features wrapped in an MVP version. Our goal was to design and build a scalable platform from scratch that allows users to find camping places, make payments and manage all reservations in a user portal with dashboard. Since it's a marketplace there are two target audiences - the consumer who is looking to book a camping place and the owner who is renting out his camp.

We applied our 5 step process and in 8 weeks we were able to ship an MVP version that allowed owners to rent out and manage digitally their bungalows or campers and users being able to book and manage their reservations all in the platform. Our team used Webflow to design and build the front-end part of the website, where as the user portals, back-end logic and booking process were all custom built from our team. In that way, not only did we shipped a scalable platform in a short period of time, but we also decreased the costs to 20 euro a month for everything using cloud services.

In this project, Born Digital Studio was able to help Karavani.bg launching their scalable platform and impress investors across the world with the idea and traction.

Our worry-free process

In 5 steps we ship new digital products.
Tried, tested, optimised

Discovery session

In this step, we will run a workshop to define the scope of the project, the goals we want to achieve, the problem we solve, features and bottlenecks within the process.
By the end of the day, we will have a clear action plan and insights into what we have to deliver in the upcoming weeks.

UX/UI Research and Design

Our designers will start mapping out the wishes and needs of the users in a low-fidelity wireframes, followed by an information architecture and a UX journey. If needed, we will test hypothesis with potential customers to validate our idea and involve the stakeholders.To make it even more tangible, we will create a clickable prototype to test processes and gather feedback.
By the end of this step, you will receive a hi-fi UX/UI designs in a prototype to visualize your new website.

Agile development

Once the designs are approved by you, we start with the development process. We work agile, which means you will receive a working part of your digital product every two weeks. In that way, we can receive feedback and make adjustments fast.
By the end of this step, we will present you with newly built features in a testing environment.

QA and migration

To guarantee the quality of the digital product, our team is performing testing and resolves final performance updates. We let you try the product yourself, check user-friendliness, connect all links, API integrations and go over the checks careful.
By the end of this process, we will be able to finalize the digital product and transfer all information to you.

Step 5

Launching day

Congratulations! Your new digital solution is ready!
Spread the news, impress your users and use easily. We will provide additional support and maintenance to keep the users happy and make improvements for optimal performance and growth.

Tools we master

For our work, we use the best-in-class tools to provide a seamless customer experience.
+20 more integrations

After / Before

The outcome

By the end of this project, we were able to launch a scalable marketplace platform for Karavani before the season which helped the company meet the customer needs and position itself as the first marketplace for outdoor spaces in Eastern Europe.

Some of the features and outcomes we've included in this version are:

  • Custom web platform integrated with back-end management software and automated reservation / booking process
  • Back-end management software allowing for the company to manage all reservations and content on the platform
  • User portal for managing reservations and listings
  • Payment process integrated with Stripe API
  • Reservation system for listings
  • Webflow API integration with Firebase by Google
  • Custom search logic with tags and filters
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